WHAT IS SEARCH ENGINE OPTIMIZATION?

Search engine optimization (SEO) is the process of getting pages to rank higher in search engines
such as Google, Bing, Yahoo and others. Because search is one of the main ways in which your
audience discovers content online, ranking higher in search engines can lead to an increase in traffic
and number of visitors to your website.

Search engines such as Google and others use advanced algorithms to understand and rank
pages appropriately in search results. These algorithms aren’t perfect and therefore they still
need your help to understand what your content is about.

• Customizing our sites to streamline and optimize the efficiency of WordPress is critically important.
Many of the things that can make WordPress faster are also things that can make any site faster, such
as reducing HTTP requests and optimizing images. But there are many WordPress-specific things you
can do as well, like caching data, keeping your database optimized, and reducing the number of
database queries.